Every year, we assist the Rapid City Rush on gathering new slogan ideas for the upcoming hockey season. Once a slogan has been chosen by the key staff members, we create a logo that represents the style of the slogan, and a logo animation for the season’s reveal and for use during hockey games.

Additional creative support was handled to help their internal design team, as needed. This included both printed and merchandise materials, such as coasters, popcorn buckets, hockey sticks, flyers, and event assets, such as digital sign boards for the venue and printed banners, and digital static and video ads.

Digital ads were also created in order to boost ad engagement and improve ad ratings, which resulted in higher return when compared to creative designed by their internal team.