We partnered with South Dakota School of Mine’s Center for Alumni Relations & Advancement (CARA) to design a gift box that would be mailed to donors who supported the New Heights Capital Campaign, a transforming fundraising initiative designed to support their students and their future in innovation. The campaign surpassed their $100 million goal, and instead raised a record-breaking $120 million.

As a thank you to their donors who helped the University and their students reach “new heights,” we crafted a personalized package to celebrate their impact.

This included a completely customized mailer box to house a personal gift created by students, with branded materials, such as thank you card and a 20-page impact booklet with printed foil accents, and additional collateral pieces, such as postcards and branded tissue paper.

It was truly an honor to help them celebrate this milestone, and the CARA team was thrilled with the outcome of the project.

As requested, we made subtle adjustments to elevate the University’s current branding that would better appease to their older, donor audience without deviating too far from home. This included emphasizing words in inspirational quotes and phrases in a cursive font, and utilizing brighter colors against their dark primary navy blue that would aid in improved readability with added color contrasting.