We partnered with South Dakota School of Mine’s Center for Alumni Relations & Advancement (CARA) to design their annual Alumni Magazine, The Hardrock™. Each issue celebrates the University’s alumni community and the impact of their support by sharing stories of graduates, students, campus life, and exciting new developments.

While the University follows their own strict brand guidelines, the CARA team requested an identity to be used that branches off of it: something similar, but more elevated, to differentiate their department from others.

We created new gradients, as well as suggested color alternatives that would improve color contrast and readability from the school’s current colors. This new brand identity for the magazine, while new and improved, did not deviate too far from the school’s current branding. This new look would also be used in future projects from the CARA Department.