Black Hills Pediatrics
BUILDING A BRAND
THAT BUILDS healthy childhoods
BRAND DESIGN
WEB DESIGN
CREATIVE CAMPAIGN
Black Hills Pediatrics has been serving the Black Hills for over 40 years, providing comprehensive healthcare services for children ages 0-18. While their providers have committed themselves to delivering exceptional pediatric care since 1983, the clinic had yet to update their visual identity, or even establish any form of professional branding since opening their doors.
Our shared goal was to create an updated visual identity that communicates trust, professionalism, and confidence for their healthcare services, while creating a warm, approachable, and welcoming environment for all families.
After a brand identity was created, additional marketing assets were created to support digital campaigns and general brand awareness.
Overview
Services
Logo Design
Website Design
Flyers
Brochures
Stickers
Social Media Graphics
Digital Ad Sets
Out-Of-Home Advertising
Personality
Regional
Fun
Approachable
Bright
Dependable
We kicked off the project by created a new, updated logo. Without deviating too far from their original colors, we opted for brighter tones to convey friendliness and warmth.
To incorporate a transitional look, a serif slab font was utilized for it’s duality to satisfy their traditional needs with a more modern finish.
For maximum brand flexibility, consistency, and legibility, alternate logo variations were also created, since their original logo only had a single brand mark.
Logo Design
BRAND DESIGN
Website Design
Once the logo was finalized, a new website was designed and developed, incorporating a new brand identity.
This new identity would be incorporated into all new marketing materials, with plans to recreated old, existing materials.
WEB DESIGN
BRAND DESIGN
Creative
Campaigns
From check-up reminders, recruitment, to general brand awareness, multiple digital ad sets were created for both Meta and Google ads.
We maintained a cohesive look with the continuation of the new brand identity to each and every ad.
To ensure optimal ad placement, multiple ad sizes for each ad set were created.
BRAND DESIGN
CREATIVE CAMPAIGN
Print Materials
Supporting marketing assets, such as flyers, brochures, and stickers, were created to support on-going brand awareness and community events as needed.
