Black Hills Community Bank
aN Updated Brand Identity PAVES WAY FOR AWARENESS CAmPAIGNS
BRAND DESIGN
CREATIVE CAMPAIGN
Black Hills Community Bank had been recycling their original marketing materials from over 15 years ago, so it was in need of a more polished, professional identity. Once their branding was updated to suit their needs, we created multiple campaigns to increase awareness.
“Banks Never Ask That” focuses on spreading awareness of fraudulent scams. From sharing tips on things that a bank will never ask, to sending out immediate public service announcements whenever they notice a sudden increase of fraudulent claims.
The “Your Community Bank” campaign emphasizes on giving back to community, from giving donations to non-profits, to volunteer efforts, and fundraising events. The “Banking is Personal” rooted from this campaign, reinforcing the importance of keeping banking personal by connecting with customers face-to-face in a battling against the use of cold, sterile, AI bankers.
Finally, the Home Loans campaign focuses on home mortgage applications by highlighting key home loan experts to help get the best rates while maintaining compliance regulations.
Overview
Services
Updated Brand Identity
Out-Of-Home Advertising
Digital Ads
Print Ads
Web Assets
Print
Personality
Traditional
Professional
Trustworthy
To help prevent fraud and spread awareness, I partnered with Black Hills Community Bank to create a series of websliders, social media graphics, and print ads to highlight common things that a bank would never ask using the updated branding I created.
If the bank would see a sudden increase of fraudulent claims, we created flyers and sent out email newsletters to notify their customers as a warning.
Additional signage was also created and displayed on property as a reminder to customers.
Banks Never Ask That
BRAND DESIGN
Your Community Bank
& Banking is Personal
With the increase usage of AI and automatic bank tellers from competitor banks, and the observed dissatisfaction from their customers, we created the “Banking is Personal” campaign that emphasizes the importance of human interaction, both in the community and with banking.
Billboards and print ads advertising “Your Community Bank” were created, as well as social and TV commercials of the importance of keeping banking personal.
Social media graphics, websliders, and other digital assets were also created.
BRAND DESIGN
DIGITAL
VIDEO PRODUCTION
Home Loan Mortgage
To advertise one of the bank’s main services, home mortgage loans, the bank had a request to create multimedia assets to advertise their expertise by highlighting key members that will personally assist in home loan needs.
From print ads, signage, email, web assets, to video ads, a multitude of materials were created to promote this service.
BRAND DESIGN
DIGITAL